Wednesday, December 06, 2006

10 Proven Killer Profit Boosters

10 Killer Profit Boosters
by Harry Neubauer

1. Gain an advantage over your competition. You
should find one benefit your competition doesn't
offer and use it as your main selling point.


2. Design your e-zine so it creates multiple free
advertising streams. Ask readers to forward it to
people they know, offer ad trades, etc.


3. Allow your visitors to subscribe to an update
e-zine. Anytime you make changes to your web
site they can receive an informative e-mail.


4. Focus your articles on information the targeted
readers and e-zine publishers want. They will get
published more often, which means free publicity.


5. Use problems to attract online traffic. Find a
common online problem and use your web site
to solve it. People will visit and see your ads.


6. Have an informative FAQ page at your web site.
Anticipate questions your prospects or visitors
may have; this will help improve your sales ratio.


7. Improve your negotiation skills. This'll improve
your business because you're always negotiating ad
swaps, supply prices, joint ventures, wages, etc.


8. Beat your competition by giving away a similar
product or service that they charge for. It could
be add on products, warranties, servicing, etc.


9. Build a larger online community by giving your
visitors bonuses for participating on your message
boards or chat rooms. Try free products, ads, etc.


10. Instead of starting an affiliate program, start
a referral program. Give people discounts and free
products for referring people to your site.


* Need content? You may use this article at your
website, email or in your newsletter. The only
requirement is inclusion of the following
sentence:

Article by Harry Neubauer to better help you with
your online business strategies for franchises

Why I like Mercedes Benz

With high HP engines and a racing build to it, the Mercedes Benz AMG has grown into one of the most popular luxury vehicles on the road. It has gone from a race-style circuit vehicle to now being an every day car on the road. Whether it s a sports car, sedan, or wagon, you are guaranteed to get the highest quality performance out of a Mercedes Benz AMG.

The Mercedes Benz AMG was founded in 1967 as a racing engine force. However, society quickly picked up interest in the vehicle for its high luxury.

Today, AMG offers all of the automobile functions needed for a high-class car. Above all, Mercedes Benz AMG is known for its development and production of their high-performance engines. The United States is now the largest market in the world for AMG vehicles because of its 40 percent share of AMG sales. With the high amount of shares, there is a wide selection of AMG vehicles to choose from.

Some of the older classics that got AMG going in 1967, or select one of the many brand new 2007 models available. Today customers choose from 16 unique Mercedes Benz AMG with a performance spectrum that varies in between 265/360 HP to 450 kW/612 HP.

The driving dynamics are impeccable and make these vehicles suitable for everyday use, while providing you with a luxurious experience. There are several different styles and models for the 2007 Mercedes Benz AMG s, each offering something a little different.

The E-Class AMG offers either a sedan or wagon. The sedan has an all-new 507-horsepower AMG V-8, accompanied by a 7-speed automatic transmission. The wagon is similar to the sedan, but offers a capacity of 7 passengers. These two Mercedes Benz AMG s are on the cheaper end with both pricing in around $85,000.

There are lots of really nice cars around......but I really like Mercedes Benz.

Visit http://www.auto-trucks.tohelpyou.info/Why-The-Mercedes-Benz-Amg-Is-Still-The-Top-Of-The-Line-Luxury-Vehicle.html and learn more about this luxury motor vehicle.

Thursday, October 19, 2006

Writing Long Sales Copy That Really Works

How well does your sales letter really do?

5% of all readers buy your product? If yes you are doing OK but possibly could be doing much better. Do you do split testing? How good are your testimonials? You do have testimonials?

Writing sales letters is a precise art form (actually more scientific paint by numbers than creative). Analyze the content of the pros and duplicate. Do not reinvent the wheel, simply follow what works!!!

Here is one proffessional long copy sales writer worthy of studying http://www.businessmicroscope.com/john_carlton.asp

Hunt down his free audio and videos and study them, no fluff straight to the point real advertising talker. Highly recommend his teachings if you are serious about writing your own sales letters on the internet

Harry Neubauer

Saturday, October 14, 2006

History of commercial dating services

Though most people meet their dates at social organizations, in their daily life, or are introduced through friends or relatives, commercial dating agencies emerged strongly, but discreetly, in the Western world after World War II, mostly catering for the 25–44 age group. Newspaper and magazine personal ads also became common.
In the last five years, mate-finding and courtship have seen changes due to online dating services. Telecommunications and computer technologies have developed rapidly since around 1995, allowing daters the use of home telephones with answering machines, mobile phones, and web-based systems to find prospective partners. "Pre-dates" can take place by telephone or online via instant messaging, e-mail, or even video communication. A disadvantage is that, with no initial personal interview by a traditional dating agency head, Internet daters are free to exaggerate or lie about their characteristics. While the growing popularity of the Internet took some time, now one in five singles is said to look for love on the Web[citation needed], which has led to a dramatic shift in dating patterns. Research in the United Kingdom suggests that as of 2004 there were around 150 agencies there, and the market was growing at around 20 percent a year due to, first, the very low entry barriers to setting up a dating site, and secondly, the rising number of single people. However, even academic researchers find it impossible to find precise figures about crucial statistics, such as the ratio of active daters to the large number of inactive members whom the agency will often wrongly claim as potential partners, and the overall ratio of men to women in an agency's membership. Academic research on traditional pre-Internet agencies suggests that most agencies have far more men than women in their membership.
Traditionally, in many societies (including Western societies), men were expected to fill the role of the pursuer. However, the anonymity of the Internet (as well as other factors) has allowed women to take on that role online. A recent study indicated that "women pay to contact men as often as the reverse, which is quite different from behavior in telephone-based dating system[s]" (from Wired magazine).
The trend of singles making a Web connection continues to increase, as the percentage of North American singles who have tried Internet dating has grown from two percent in 1999 to over ten percent today (from Canadian Business, February 2002). More than half of online consumers (53%) know someone who has started a friendship or relationship online, and three-quarters of 18-to-24-year-old online consumers (74%) say they do. There is also some academic evidence that the 18–25 age group has significantly taken up online dating. This growing trend is reflected in the surging popularity of online communities such as Friendster, Facebook, MySpace, and Nexopedia sites which are not directly geared toward dating, but many users nonetheless use to find potential dates or research a new acquaintance to check for availability and compatibility.
There is still plenty of room for traditional matchmakers to thrive, however, and only time will tell which industry wins out in the end.
Online dating is growing at a rapid rate due to more people owning a computer, getting the internet for the first time and the mass of interested singles world wide at their email inbox.

Wednesday, September 20, 2006

Profit from website errors

Have you ever visited a website, but typed in the wrongurl after the domain name? What did you see?

Chances are you saw a generic page that said somethinglike, "The page cannot be displayed," or "Not Found,"or "The requested URL was not found on this server."
This is what is more commonly known as the 404 ErrorPage. It's the page that shows up by default when someone 'accidentally' types in the address of the pagethey are looking for on your site incorrectly.

Now, in many cases, it truly happens by mistake. However,in many other instances, people end up on this page because they are snooping around trying to look for yourdownload page or thank you page without having to pay or opt-in. Kind of shady, but people do it.

Why, not capitalize on it whether they are doing it purposely or they are truly ending up there by accident.If you have your own website and it gets traffic, some of your visitors are ending up on that page. Now, if they are seeing the generic message that their browsershows them when it happens, then you are not making good use of your web real estate.

Every page of your website can put money in your pocket.Even your 404 error page. You can customize that pagejust like any other page on your website.

Some ideas to utilize on that page include:
-Making an special offer at a discounted price.-Having it be a squeeze page.-Making it an Adsense page.-Redirecting it to a related affiliate product.

Those are just a few of the many different, yet profitabletypes of ways you can make good use of your 404 error page.

It won't make you rich, but it definitely will put someextra money in your account. Maybe it will help you payone of your bills, or you can just reinvest it into yourbusiness.

Either way, if you don't customize this page, you can beleaving money on the table. Having something for your visitors to see that end up on that page is extremely more beneficial to you then not having anything on that page.

Here's to making good use of every page on your website.

All the best,Harry
If you want to learn even more effective methods to makethe most of your 404 Error Pages, then make sure you visithttp://www.404secrets.com/404/?thankyou-page=1244

Thursday, August 31, 2006

Build even more trust into your existing sales copy pages

If you already have successful sales copy web sites, you may be somewhat skeptical by this title. Sure, you already have a list of testimonials as long as a toilet roll. But how believable are they really? I am sure that they work for you otherwise you would not bother to have any and many included in each of your sales copy letters.

Let me explain the fundamentals of testimonial support that everyone will agree on….

Place an ad with your claims that the buyer will gain the highest degree of satisfaction from buying the product. Some sales but a high level of skepticism and therefore you miss out in sales.

Moneyback guarantee within 30 days, works well but buyers tend exploit this system. Even with a very poor product only 50% will request a refund.

Word of mouth - very powerful but limited by how many friends you have and they have to help spread your great message. Small business places a high level of importance on this marketing tool.

Encourage satisfied buyers to send a testimonial of their product - works well, is used a lot (as it works well to increase sales!!!) but many buyers remain skeptical of how true the testimonials really are.

Use a public testimonial site that allows the public to express how good or poor the product really is (almost as believable as word of mouth yet reaches millions of readers that have shared a buying experience with the particular sales copy person or product).

Public testimonial sites are very powerful to satisfy buyers with good buying choices and which ones to avoid!! Each product owner has the opportunity to promote potential buyers not sure if to buy or not on impulse. They easily can visit a public testimonial site and let the comments associated with the product help them make the right buying decision. Usually there is a link on the sales copy page that opens a new window(product owners want to keep the buyer on their page as long as possible!!) Then the buyer returns to the sales copy letter and makes an informed decision to BUY YES or NO.

Sales product owners usually have a hyperlink on a public testimonial site that also hyperlinks to their product showcase site. Next time you are thinking of buying a product, why not visit a public testimonial site and do your homework first. If the product owner does not have a public testimonial site link, you should question what they may be hiding. Remember, good products will always encourage previous buyers to make open and transparent testimonials in an unbiased manner. Remember, good products will sell them self by word of mouth on public testimonial sites!!! If you have quality products, then this marketing secret is essential for increasing sales profit margins regardless if your business is large or small.

Hope this helps,

Harry Neubauer
www.businessmicroscope.com

Sunday, August 20, 2006

Website entrepreneurs, does your site have a clear purpose?

Website entrepreneurs, does your site have a clear purpose?

Many site owners would answer, "sure ... I have article information about widgets, smidgets and gidgets". They continue by adding that they have sales letters promoting
widgets, smidgets and gidgets. They also have lots of other great products and subjects so the readers could read there for months, if the reader wanted to.

But does the average reader devour comprehensive websites and stay on a website for prolonged periods? NO!!

Let's ask ourselves an important question. What made the reader visit your site? SPECIFIC KEYWORDS!!!

Niche markets are really taking a momentum in 2006 on the internet, why? Because websites are created to specific niche keywords, such as small yellow widgets that can do something special or gidgets that can locate ants in the dark. My point? Get specific and your niche site will enjoy a more targeted group of readers that are sincerely interested in and may buy that niche product that your niche website has to offer.

YES, this means you will have to create more websites for the dozens of markets that you wish to promote. Each niche has a distinct group of interested of buyers.
Generally website entrepreneurs think diversify when building websites. However it is better to do reverse on the internet - niche is smarter.

Less traffic, more targeted, more satisfied readers, more sales, more profit.

Regards
Harry Neubauer
http://www.businessmicroscope.com
http://www.businessmicroscope.com/blog/feed.xml

Monday, August 07, 2006

Splogging web sites out of control

The Web Content Police Are On Their Way!!!
Majority of the big search engines have recently broken their truse with commercial splogging (spam blogs). It seems the big boys are fed up with nil content sites full of adsense, affilliates and the like dominating search engine ranking. These commercial splog sites take only minutes to create thousands of web pages of important keywords that people like to use whilst searching their favourite subject.

Once a searcher reaches on one of these many web sites, the subject content is so appalling that the reader simply moves on (within 10 seconds). But wait, adsense has already displayed more sites relevant to keywords entered and so the reader clicks on an adsense hyperlink to continue on the readers search for meaningful content material.

That's great except the splog owner is $$ rewarded $$ for referring the reader to an adsense link. Therefore a shockingly poor content splog site get more clicks in adsense!!!

Well the big guns are out to clean up this mess. How they will tackle it I am not not sure, as it impossible for any company or group of people to manually scrutinize each of the billions of web sites out there. Maybe they could reward the public bounty hunters with 100 extra hits to their site for each splog/adsense website exploitation.

I wonder what Google would think of this idea?? I would join up as a bounty hunter pronto and find 10 sites each day, easy.

Where do I join up as a bounty hunter Mr. Google?

Regards
Harry Neubauer
http://www.businessmicroscope.com
http://www.businessmicroscope.com/blog/feed.xml
http://www.website-cash.tohelpyou.info/index.html