Thursday, October 19, 2006

Writing Long Sales Copy That Really Works

How well does your sales letter really do?

5% of all readers buy your product? If yes you are doing OK but possibly could be doing much better. Do you do split testing? How good are your testimonials? You do have testimonials?

Writing sales letters is a precise art form (actually more scientific paint by numbers than creative). Analyze the content of the pros and duplicate. Do not reinvent the wheel, simply follow what works!!!

Here is one proffessional long copy sales writer worthy of studying http://www.businessmicroscope.com/john_carlton.asp

Hunt down his free audio and videos and study them, no fluff straight to the point real advertising talker. Highly recommend his teachings if you are serious about writing your own sales letters on the internet

Harry Neubauer

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